Lady Bird Johnson passed away recently. She was the wife of Lyndon Johnson, the U.S. president during the 1960s. While she lived in the White house, she worked tirelessly to beautify the American landscape. To help her with this mission, she formed the First Lady's Committee for a More Beautiful Capital, a group of about 20 people that included Laurance Rockefeller, Stewart Udall, Walter Washington and Mary Lasker. One of the other members of that committee was my father, Adam Rumoshosky. At the time, he was the Director of Marketing for the American Petroleum Institute.
Lady Bird eventually left the White House, but my father remained in touch with her and deeply involved in beautification efforts. After he retired and my parents moved to South Carolina, he founded the Keep Oconee Beautiful organization. He was incredibly proud that he never missed a single meeting in the 20+ years he was involved with that group, until age and health made him quit. He didn't limit himself just to group projects, but would often grab a plastic bag and clean up litter on the roadside or plant community flower gardens.
My father died in May at the age of 92, not long before his old friend, Lady Bird. In his whole life, except for the time that he was Arnold Palmer's golf partner, he was probably proudest of the work he did for beautification. He may not have been an artist, but he and Lady Bird both brought a lot of beauty into the world in their own way. How nice it is that we, as artists, have such a great opportunity to give this gift with every single thing we make. Let's not waste it.






















